How to Set Up Google Analytics for Opt-Out/In Cookies & Do-not-Track Browser-Settings (01/2018)

Google Analytics Data Privacy JavaScript Plugin

Inspired by the GDPR & EU Privacy Regulations, I was looking into a Google Analytics Set-up that respects the Data Privacy Choices of Website Visitors / Online Shop Users, but still tracks their Orders & Transactions properly. Click here for the outcome.

JavaScript Plugin

(Implementation Time: from 5min)

Advanced User Identification in Multi- & Cross-Device Tracking (08/2017)

Cross Device Customer Journey

I never got why people say users need to have a registered account or even need to be logged in that we can identify them for Web Analytics & Tracking Purposes. I rather work with a set of sufficient conditions to identify users in as many states as possible on multiple devices. Enjoy the concept below!

Cross-Device Tracking

(Reading Time: 10min)

Tracking AdBlock Users in Google Analytics without JavaScript / Cookies (08/2017)

Mobile UX in Time

Do you know that around 11% of the global internet population is blocking ads on the web? AdBlockers are browser plugins that stop ads from being loaded on e-commerce projects, and most of them will kick out your Google Analytics Tracking too. In Germany, even 1 out of 5 desktop users will come with a running AdBlocker.

AdBlock Google Analytics

(Reading Time: 8min)

Digital Analyst?

You may enjoy my GitHub Open Source (05/2017):

ga-rm.js Plugin for Interaction Tracking
in Google Analytics

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